Chase McLane

Articles by Chase McLane

Sample slides

How to optimize your ABM strategy with intent data

It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact form on your website, they are likely in the final stages of their decision-making process. That’s why it’s crucial for your sales and marketing teams [...]

  • IT buyers journey
  • Research topic