Foundry

Articles by Foundry

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Customer Engagement Study

In its 12th year, Foundry’s annual Customer Engagement Study was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products and services. This research also provides insight into the engagement preferences of IT decision-makers when it comes to vendor follow-up, advertising, and maintaining relationships.    Key [...]

  • IT buyers journey
  • Research topic