Digital engagement and seamless activation of global intent data
Foundry supports marketing and revenue teams around the world with martech backed by rich intent, and lead generation tools to build strong sales pipeline. Decision-maker insights from activity on our award-winning editorial ecosystem fuel 150M+ proprietary records with qualified intent signals and a contact-level view of buying team activity within our owned & operated (O&O) environment and beyond. Foundry Intent data powers our 100% digital demand generation programs to deliver organically engaged prospects and qualified ABM leads that reveal purchase intent.
Display ad publisher model retrofitted for the intent era
TechTarget began as a tech publisher “for the internet-era” and over the last decade has moved beyond a primarily programmatic advertising model to service marketers in the upper funnel with contact-level intent insights from known visitors to their owned and operated sites. TechTarget also offers leads as a service derived from search results to its 650K indexed topic pages matched against its database of 29M global opted-in contacts. Its Priority EngineTM product produces high-level account insights based on activity on these O&O sites and topic pages.
Here’s how Foundry stacks up against TechTarget
Data volume & coverage
Why we win: With a 5x larger database of engaged IT decision makers (ITDMs), strategic technology professionals, and business leaders across the buying team, Foundry’s data gives B2B marketers access to more decision makers within a specific account than TechTarget. Foundry data also reaches deep into the European and APAC markets to engage B2B buyers at global scale.
|Data source||Contact level||Activation|
|Foundry Intent|| |
|Priority Engine™|| |
|Foundry Intent||Priority Engine™|
Why we win: Why capture intent just on TechTarget properties? Foundry Intent monitors and captures intent signals where buyers are naturally engaged along the entire path to purchase—both on our trusted owned & operated properties and beyond. With an average of 57 data points per contact, Foundry Intent offers B2B marketers a more complete and nuanced view of the buyer journey and the entire buying team. Plus, Foundry’s in-house multichannel lead generation programs and contact-level integrations give demand generation marketing teams more options to activate and digitally engage quality, in-market leads.
Brand to demand
Why we win: Supporting the full B2B marketing funnel and sales pipeline with brand to demand solutions, we leverage our rich buyer intent data to provide B2B marketing and sales teams a range of demand generation strategies to generate decision-maker leads that are engaged with your content, showing relevant buying behavior, and convert to opportunity. Unlike TechTarget services that only deliver general datasets based on topical search interest or BANT criteria, Foundry’s intent data-driven programs are fueled by strong audience relationships and designed to progress buyers from brand awareness through to qualified lead via meaningful engagement with your content across multiple online channels.
Why marketers choose Foundry
Premium Audience Communities
Technology buying teams have relied on Foundry for nearly 60 years to deliver relevant content and peer-to-peer connections in premium online and offline settings. Because we’re built to serve these strategic professionals in an era-agnostic way, we continue to earn the trust of this buying community and can offer the unparalleled data insights that B2B marketers need to influence decisions.
- Established brand destinations—not SEO sites
- 800+ must-attend global events annually
- Rich digital and analog buyer intent data built on trust
Buying doesn’t happen all in one place, so why only capture intent signals on TechTarget’s sites? Unlike TechTarget and other publishers, Foundry Intent captures and processes over 100M signals weekly—from our digital properties, events, public web activity, and marketers’ own sites—to deliver a truly comprehensive and unmatched view of the buyer journey.
- Multi-source intent data from our properties and beyond
- Buying team insights and contact-level data
- Digital and human-verified intent signals
Digitally Engaged Leads
Because TechTarget’s leads are derived in part from topical search activity, the leads they sell aren’t qualified exclusively by clients’ owned content. Foundry delivers qualified leads backed by intent and proven digital engagement with your assets. The result is leads that are compliant and ready to nurture, drive stronger pipeline, and are more likely to convert.
- Proven digital engagement with your content
- Reporting on content trends and against each qualified lead
- Delivered compliantly, at scale, on time, and ready to nurture
Integrated ABM & Orchestration
Intent data is most valuable when it is also actionable across channels, which is where TechTarget’s Priority Engine™ falls short. Foundry offers its clients multiple activation channels—including managed service and self-service options—to seamlessly orchestrate and personalize ABM campaigns that keep prospects on the path of engagement.
- Foundry Intent data incorporated directly into advertising and demand generation campaigns
- Fully managed, self-serve, or hybrid activation available
- Designed to work with B2B marketers’ and sales teams’ existing tools and processes
I am very pleased with the opportunities Foundry provided to us. Our marketing campaigns blew away the projected lead generation goals and produced a far more qualified lead than other marketing channels.Kristy Slimmer, Director of Marketing, Galileo
Ready to make the switch to Foundry?
See why B2B marketers choose Foundry over TechTarget for more seamless activation of intent data across the full buyer’s journey. Schedule a call with our experts today.