How to optimize your ABM strategy with intent data
It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact form on your website, they…
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CIO tech trends: then vs. now
Year over year, we see spending trends on emerging technology. In this year’s CIO Tech Poll: Tech Priorities study, 94% of IT decision-makers say they expect their overall technology budget to increase or remain steady over the next year. The majority of IT leaders still plan to spend their money on AI-enabled technology and cybersecurity [...]
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