Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower […]
Measured and deliberate IT buying decisions dominate APAC region
Topic: Buying process
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat […]
Report: New Vendors Expected to Drive Nearly 50% of IT Purchases In 2022
According to new study from IDG, existing vendors may no longer have an edge as industry standards and customer demands change Boston, […]
Role & Influence of the Technology Decision-Maker white paper 2022
Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their […]
Role & Influence of the Technology Decision-Maker Study 2022
Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely […]
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on […]
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]
Tech Decision-Makers Grow Reliance on Digital Content to Fill In-Person Event Void
2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers Boston, Mass. – April 19, 2021 […]
Based on the 2021 Foundry’s Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of […]
Oh, what a year it has been for technology. The pandemic served as a powerful accelerant for major IT trends as it […]
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase […]