IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Annual tech buyers research provides roadmap for tech vendors to educate customers during critical stages within purchase process Boston, MA — June 14, 2023 — Foundry, the media, data, and martech division of IDG, Inc.,…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions…
Foundry’s new research also found product demos are a critical, invaluable tool for IT decision-makers throughout the tech purchase process Boston, MA – November 17, 2022 – Foundry (an IDG, Inc. company), the global leader…
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions,…
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…
According to new study from IDG, existing vendors may no longer have an edge as industry standards and customer demands change Boston, MA — January 13, 2022 — IDG, Communications Inc., the global leader in technology…
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how…