Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Research finds IT buyers turning to vendors and analysts for use case support, especially amongst skill shortages June 20, 2024 (BOSTON)—Foundry, the media, data, and martech division of IDG released today the 2024 Role &…
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
According to Foundry’s 2024 CIO Tech Poll: Tech Priorities study, ITDMs consider AI their most important priority, while cybersecurity improvements continue to claim healthy portions of budgets and attention. BOSTON Mass. (March 4, 2024) –…
Research finds only 44% of downloaded content offered actionable information for IT buyers in the past 6-12 months 98% of ITDMs took additional actions after seeing technology solution advertisements Boston, MA, January 11, 2024 –…
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences…
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.