Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Over the past year, we’ve continued to see technology products and services evolve with business objectives – such as the need to improve the customer experience, improve internal processes, and generate new revenue systems –…
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions,…
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how…
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should…
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech buying journey for APAC decision-makers?…
