The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the purchase process. Technology marketers need to target all levels of the IT organization with messages tailored to the right buyer at each stage of the process—but [...]
Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As IT and business leaders review the initiatives put into place, they are now transitioning to supporting the business value of these initiatives and exploring solutions to improve the customer experience, improve internal processes, [...]
Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as these individuals have increased pressure on them to provide technology solutions for today’s economic disruptions. This year’s study found that 91% of ITDMs are still challenged to find high-quality content, however [...]
Foundry’s new research also found product demos are a critical, invaluable tool for IT decision-makers throughout the tech purchase process Boston, MA – November 17, 2022 – Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released the 2022 Customer Engagement Study to gain a better [...]
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions, according to Foundry’s 2022 Role & Influence of the Technology Decision-Maker study. The latest 14th annual survey found that 93% of IT [...]
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of the Technology Decision-Maker study found that 85% of IT decision-makers (ITDMs) in the EMEA region plan to either increase their technology budgets or [...]
According to new study from IDG, existing vendors may no longer have an edge as industry standards and customer demands change Boston, MA — January 13, 2022 — IDG, Communications Inc., the global leader in technology media, data and marketing services, today released its 2022 Role & Influence of the Technology Decision-Maker report. The research provides insight into [...]
Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their accompanying IT investments. Based on Foundry’s 2022 Role & Influence of the Technology Decision-Maker Research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, [...]
Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these new tools and solutions are powering customer interactions, automating business processes, and enabling a hybrid work environment. Depending on the technology being purchased, executives rely on specific information sources and individuals to help [...]
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year’s research found that EMEA tech buyers are having a challenging time finding high-quality content, however [...]
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year’s research found APAC tech buyers are having a challenging time finding high-quality content, and value technology [...]
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research explores [...]