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Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
State of the CIO Study 2024
Foundry’s 23rd annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024. [...]
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard. AI technology will continue to…
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
Who is the CIO in 2023? An exclusive discussion with tech leaders
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they navigate the impact of the…
State of the CIO 2023 white paper
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.
8 key takeaways from 2023 State of the CIO research
John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities for tech marketers.
What’s on the agenda for security leaders?
Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our…
Partner Marketing White Paper 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner…
Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards…
Security Priorities for CSOs in Germany
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with…
A data & analytics webcast for tech marketers
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you…
How I do it: Kumaran Ramanathan, President, Foundry
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To enjoy more premium content like this, visit Flashes & Flames site. Kumaran Ramanathan…
Where are IT decision-makers on their data-driven journey?
Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two technology initiatives expected to drive…