CIOs strategize for AI-driven business
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Explore trending research
Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
White paper
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 ITDMs is a valuable resource for tech vendors to understand how to best position their content for tech buyers and how to best engage with [...]
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From hype to reality: AI adoption gains traction in 2025
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put…
The State of Partner Marketing
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
State of the CIO 2024 white paper
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.
From exploration to implementation: a look at AI and Gen AI trends
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to use the technology. To help…
Increasingly confident marketers find new ways to apply ABM
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Digital Business executive summary 2023
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
Foundry’s customer journey research
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards…