Measured and deliberate IT buying decisions dominate APAC region
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions, according to Foundry’s 2022 Role & Influence of the Technology Decision-Maker study.
The latest 14th annual survey found that 93% of IT decision-makers (ITDMs) in the APAC region plan to either increase their technology budgets or hold them steady over the next 12 months, better than the 90% average across all regions.
This is a valuable resource for tech vendors to understand the decisions made around their products and services to gain an advantage in this competitive landscape. To assist technology marketers as they plan out their strategies for the upcoming year, we’ve detailed the findings in this white paper.
Download the APAC white paper to get deeper insight into:
- How technology budgets are shifting and being allocated towards software, hardware and services over the next 12 months.
- Tech buyers likelihood to seek a new vendor and how incumbents can protect their customer base especially in high growth areas.
- Who is involved in each stage of the tech purchase process and how many individuals make up the tech buying committee.
- The information sources that ITDMs rely on throughout the purchase process, and how resources such as podcasts, video, and in-person events play a part in 2022.