The Intersection Newsletter
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Anatomy of a successful ABM orchestration
If you work in the field of B2B marketing or ABM, you’ve most likely heard the term “orchestration” before – and if you have, you likely know that ABM Orchestration
Local Expertise, Global Impact with Foundry
Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise
ABM gifting works: A one year look back at demo incentives, customer marketing, & more
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’
Your Lead Scoring Workbook
We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and
Lead scoring strategy to improve your pipeline
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for
Foundry’s Observations for the Year Ahead – 2023
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready
ABM basics: how to build an ideal customer profile (ICP)
The framework of any ABM program starts with developing and defining your ideal customer profile (ICP). A well defined ICP is a strong foundation for any successful ABM program. While
Dimension Data accelerates into digital storytelling with Foundry Ads
Foundry curated a digital experience to reshape Dimension Data’s perception among CIOs & CXOs, transforming their brand image in the IT solutions landscape. The experience achieved 97.2K site visits and
Why do we need an ABM platform if we already use a marketing automation platform?
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to
What no event marketer ever wants to hear from their sales department
I recently had a state-of-the-business discussion with the event sales leadership and team at large. It’s a conversation that I like to have once a quarter to ensure that our
Are you getting the full picture from your intent data supplier?
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power
6 storytelling tricks to help you create an emotional connection with your customers
The relationship between brand and story The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as
Does your content marketing deliver on a brand-to-demand scale?
Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.
How Intel Evo built awareness and drove purchase among their target audience
Foundry developed an integrated program for Intel Evo, featuring a custom video sponsorship with high-impact integrated media and social placements. The program achieved 59K social media video views, enhancing brand
Dynatrace achieved more than 3000% ROI in a pandemic year
Dynatrace turned to Foundry to leverage our quality data and increase MQLs. Through an innovative digital approach, Dynatrace met internal growth demands and incurred more than 3,000% ROI in a
4 content marketing tips B2B marketers should know for 2023
As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we
Six ways ABM programs fail & how to fix them
Implementing ABM software can seem like a tall order. We’ve seen it all after onboarding hundreds of customers making the switch to ABM, and helping clients expand their ABM strategy.
ABM & intent benchmarking study: success inspires a year of accelerated investment in Europe
European B2B technology companies continue to invest heavily in ABM for a good reason: they know that account-based strategies work. This is the main conclusion of Foundry’s latest ABM and Intent
How to create an ABM strategy in 5 steps
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total
Beyond IPv4: Addressing for the future
Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar to a telephone number, a connected device requires
The modern role of events
B2B events offer an unparalleled experience, unmatched by any other B2B channel. Events create an engaging platform where we connect directly with our audience, hearing about their experiences and challenges
4 reasons your ABM program isn’t living up to expectations
One of the worst feelings is when you try something new – whether it be a restaurant, movie, or product – and it just doesn’t live up to your expectations.
6 things award-winning ABM campaigns have in common
Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with “predictive” and “intent data.” However, building a successful (let alone, award-winning) ABM campaign isn’t easy. Over the