MarketingFit Guide Series
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
White paper
White paper
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs [...]
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2020 State of the Network Executive Summary
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
CIO Tech Poll: Tech Priorities 2020 Executive Summary
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and
2020 State of the CIO White Paper
As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State
2020 IDG Partner Marketing White Paper
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps
2020 State of the CIO Executive Summary
CIOs have been taking on responsibilities outside of IT for many years now – whether that be defining core business strategy or cultivating customer and board room relationships. The one
2020 State of the CIO
CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results
2019 Customer Engagement White Paper
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any
2019 Security Priorities Executive Summary
The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture,
CIO Tech Poll: Economic Outlook 2019 Executive Summary
This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines
2019 Digital Business Executive Summary
Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to
The Drive to Transform Powers a More Inclusive Buying Dynamic
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared
CIOs Embrace Strategist Charter as Digital Business Matures
IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO
Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related
CIOs Advance their Strategic Role
With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives
A Guide to the CIO’s Tech Priorities & Spending Plans
This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans