Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
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Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, challenges associated with achieving digital success, and the
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their
This EMEA region specific IDG Security Priorities executive summary provides insight into how the global pandemic prompted EMEA security leaders to re-evaluate how they manage risk, the security solutions and
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals
The CIO’s shift from tech-centric manager to business strategist and transformational leader has been steadily evolving over the last few years. Then came the COVID-19 pandemic which accelerated the shift
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey
CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences
The 2020 IDG Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
Cloud platforms are playing critical roles in helping businesses react to the current crisis as they enable operational resiliency and provide necessary work from home tools. This executive summary provides
Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps