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Digital Business executive summary 2021 – EMEA region
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, challenges associated with achieving digital success, and the
MarketingFit Guide: Marketing Your Technology to Millennials
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior
EMEA specific Customer Engagement research
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a
Preferred Content Types for APAC Tech Buyers
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new
CIO Pandemic Business Impact Study – Looking Forward
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their
Security Priorities for the EMEA Region
This EMEA region specific IDG Security Priorities executive summary provides insight into how the global pandemic prompted EMEA security leaders to re-evaluate how they manage risk, the security solutions and
Understand the APAC Tech Purchase Process
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech
MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals
2021 State of the CIO White Paper
The CIO’s shift from tech-centric manager to business strategist and transformational leader has been steadily evolving over the last few years. Then came the COVID-19 pandemic which accelerated the shift
Pandemic Fuels Tech Advancements in EMEA
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey
2021 State of the CIO Executive Summary
CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
One to One: The MarketingFit Guide to Account Based Marketing (ABM)
Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences
2020 Security Priorities Executive Summary
The 2020 IDG Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that
The Need for Technology Advancements Progresses Despite Pandemic Disruptions
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in
MarketingFit Guide Series
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
2020 Cloud Computing Executive Summary
Cloud platforms are playing critical roles in helping businesses react to the current crisis as they enable operational resiliency and provide necessary work from home tools. This executive summary provides
MarketingFit Guide to B2B Video Marketing That Works
Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many
2020 State of the Network Executive Summary
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
CIO Tech Poll: Tech Priorities 2020 Executive Summary
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
MarketingFit Social Media Marketing 101
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and
MarketingFit Content Marketing 101
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
2020 State of the CIO White Paper
As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State
2020 IDG Partner Marketing White Paper
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps