Your Lead Scoring Workbook
We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and
White paper
White paper
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 [...]
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Data & Analytics executive summary 2022 – APAC region
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend
Technology for sales development: a guide for decision-makers
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from
The State of Sales Development for Technology Firms in Europe
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from
Surviving and thriving: The sales development landscape for technology firms into 2022
How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble
What is holding your sales development team back?
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across
Explore data-driven plans in EMEA
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data
Future of Work Executive Summary 2022
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how
APAC CIOs take action to modernize and improve IT operations
CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant
Explore the role of the CIO in EMEA
IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to
Data & Analytics Executive Summary 2022
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and
Tech Marketer’s Guide to Virtual Events
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to
Insight into EMEA cloud computing plans
Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native approach to IT infrastructure. Foundry’s 2022 Cloud Computing
Explore cloud computing trends in APAC
Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) region currently have most or all of their
Measured and deliberate IT buying decisions dominate APAC region
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than
EMEA buyers cautiously stockpile technology portfolios
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s
Security priorities for the EMEA region
This EMEA-specific Foundry Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. This executive summary also showcases the
Insight into the priorities of APAC security leaders
According to Foundry’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security leadership, as 94% of APAC respondents believe that
Digital Business executive summary 2021 – APAC region
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges associated with achieving digital success, and the tools
Digital Business executive summary 2021 – EMEA region
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, challenges associated with achieving digital success, and the
Preferred Content Types for APAC Tech Buyers
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology
CIO Pandemic Business Impact Study – Looking Forward
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their
2021 State of the CIO White Paper
The CIO’s shift from tech-centric manager to business strategist and transformational leader has been steadily evolving over the last few years. Then came the COVID-19 pandemic which accelerated the shift
2021 State of the CIO Executive Summary
CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
2020 Security Priorities Executive Summary
The 2020 IDG Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that