Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
Subscribe for the latest marketing and technology insights from Foundry
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.
This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a
We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from
How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across
How technology firms are outsourcing to achieve better focus, cure hiring headaches and access best-in-class technologies. In this report, IDG Sales Development Services researched the sector, uncovering decision makers’ perceptions
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how
CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant
IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to
Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native approach to IT infrastructure. Foundry’s 2022 Cloud Computing
Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) region currently have most or all of their
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s
This EMEA-specific Foundry Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. This executive summary also showcases the
According to Foundry’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security leadership, as 94% of APAC respondents believe that
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges associated with achieving digital success, and the tools