Research

Explore trending research

Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.

Technology insights

AI Priorities

Measure AI and Generative AI trends among technology decision-makers including their use cases, investment and implementation levels, measures of success, and challenges.

CIO Tech Priorities

Gauge which technology areas IT leaders will focus on over the next 12 months, and to measure the direction of spending within those categories.

Cloud Computing

Get up to date on cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and top cloud growth areas, such as AI.

Security Priorities

Better understand the security projects organizations are focused on, and looks at the issues that will demand the most time and strategic thinking for IT and security teams.

State of the CIO

Learn how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024.

Buying process

 

Customer Engagement

Gain a better understanding of the types and volume of content consumed throughout the technology purchase process, and provides insight into the engagement preferences of IT decision-makers when it comes to technology vendor follow-up and relationships.

Role & Influence

Shed light on today’s IT decision-makers, including their role in the tech purchase process, and their primary influences and information sources used to drive decisions.

ABM & Intent

Understand the uses, goals, and challenges of account-based marketing, as well as how intent data is used to fuel ABM programs and the success and challenges tech marketers see with intent.

Partner Marketing

Learn about partner marketing insights in the tech industry, including the associated benefits and challenges, and budgetary trends, along with actionable advice for partner marketing efforts.

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