Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
Subscribe for the latest marketing and technology insights from Foundry
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to…
Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our…
In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology is a disruptive force for organizations, supporting both innovation and greater efficiencies. It…
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment, organizations are looking forward and…
As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers (ITDMs) are tasked with researching and implementing new technologies. CIO’s Tech Poll: Tech…
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…
Gain insight into the IoT purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
How are IT decision-makers (ITDMs) tackling digital transformation efforts and balancing their time and budgets during the COVID-19 pandemic? CIO’s 2020 CIO Pandemic Business Impact study reveals how ITDMs are managing and exceling 6 months in.…
In its 19th year, the 2020 State of the CIO research highlights the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. This webcast, hosted by…
CIOs have been taking on responsibilities outside of IT for many years now – whether that be defining core business strategy or cultivating customer and board room relationships. The one thing that’s changing based on…
CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results highlight the growing recognition of…
As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities…
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process,…
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of…
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value…