Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
IT buyers journey
White paper
The evolving security landscape
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs. [...]
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Driving engagement and trust with today’s IT buyers
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Customer Engagement Study
Over the past year, we’ve continued to see technology products and services evolve with business objectives – such as the need to improve the customer experience, improve internal processes, and generate new revenue systems –…
A day in the life of an IT leader: Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
Day in the life of a Chief Digital Officer: David Gerstle, MBTA
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
B2B decision making is non-linear, emotional, and messy—and marketers should embrace it.
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
Day in the life of a Global CIO: Annie Baymiller, Owens Corning
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and…
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
Nobody buys alone: Why and how to multithread your buyers’ journeys
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28 people in the buying committee,…
Tech marketers – here’s your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
Role & Influence of the Technology Decision-Maker Study 2023
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.