Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

Lead Generation and Lead Nurturing Campaigns: What is the difference?

Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is […]

What is sales enablement?

A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that […]

7 ways technology marketers can improve lead nurturing with personal touchpoints

Lead nurturing fosters engagement and long-term success  Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

How to automate your lead nurturing strategy

A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales […]

The complete guide to lead nurturing

A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never […]

The complete guide to lead qualification

A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

ABM Benchmarking Study for Tech Marketers

ABM isn’t new, but the proliferation of technology tools has enabled it to flourish in recent years. Enthusiasm for ABM is evident among […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]