Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs…
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry’s giants. Ani…
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion moderated by Foundry’s Consulting Editor…
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from…
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares…
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner marketers for casual, drink-in-hand conversations…
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing department, Sandy Ono has crafted…
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From the age-old tales in Homer’s…
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively,…
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists…
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for “fear of missing out”. It’s the feeling that whatever you are doing, you are missing out on something even bigger and better. Maybe…
I’ve written before about the importance of good storytelling as a differentiator for technology content marketers. Storytelling is the backbone of any brand, and to tell a great story you need to deeply understand and…
The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how intent data is used to…
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes intent so confusing and difficult…
Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most efficient tools, data, channels, and…
Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and…
Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost never starts at “step one”,…
Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.
Selling may feel harder than ever nowadays, but it doesn’t have to. In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting…
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28 people in the buying committee,…
