Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering…
In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian…
Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt,…
Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat’s global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on…
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and…
Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s…
In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and…
In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story…
Tune in for an inspiring conversation with Brett Hannath, CMO of Intel, as he shares his journey in reshaping Intel’s marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal…
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that…
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…