Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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The buzz around Artificial Intelligence (AI) and Generative AI (Gen AI) has settled into a new phase of practical implementation and long-term investment. Companies no longer view AI as a novelty—it’s becoming an integral part…
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools…
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a…
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new and vast interest. Foundry’s inaugural…
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from…
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to use the technology. To help…
To measure AI and Generative AI trends among technology decision-makers, Foundry conducted its first AI Priorities survey. While AI and machine learning are not new technologies – in fact, 89% of total respondents are researching…
At Foundry, 100% human-generated editorial will continue to be our standard. So where are we fitting in Gen AI?
Robots aren’t coming for your job, but they are meddling with brand trust The next 2-3 years look to be a remarkable transition in B2B marketing that will define the discipline for a decade or…
