Increasingly confident marketers find new ways to apply ABM
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Buyer intent
Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.
Infographic
CIO tech trends: then vs. now
Year over year, we see spending trends on emerging technology. In this year’s CIO Tech Poll: Tech Priorities study, 94% of IT decision-makers say they expect their overall technology budget to increase or remain steady over the next year. The majority of IT leaders still plan to spend their money on AI-enabled technology and cybersecurity [...]
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Intent activation guide
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers’ top challenges.…
Research: Increase ad performance by 2.5x with intent-based targeting
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
3 ways to use intent data in multichannel orchestrations
Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.