As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.
Year over year, we see spending trends on emerging technology. In this year’s CIO Tech Poll: Tech Priorities study, 94% of IT decision-makers say they expect their overall technology budget to increase or remain steady over the next year. The majority of IT leaders still plan to spend their money on AI-enabled technology and cybersecurity [...]
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In its 12th year, Foundry’s annual Customer Engagement Study was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products and services. This research also…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
