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Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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February 17th, 2023 marks one year since we made a bold move to rebrand our nearly 60-year old company, IDG Communications, to Foundry. In serving the technology community for over five decades, we knew that…
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs, it’s a lot… especially for…
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise of building best-in-class solutions fuelled…
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust…
I recently had a state-of-the-business discussion with the event sales leadership and team at large. It’s a conversation that I like to have once a quarter to ensure that our products are reflecting the market…
European B2B technology companies continue to invest heavily in ABM for a good reason: they know that account-based strategies work. This is the main conclusion of Foundry’s latest ABM and Intent Benchmarking Study. This year’s annual…
Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar to a telephone number, a connected device requires a unique IP address to…
Top challenges with ABM / martech stack integrations As marketers and salespeople, we’re responsible for engaging and converting prospects throughout the buyer’s journey and across platforms. Integrating and leveraging all the different platforms at your…
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of qualified leads, that is why…
IT decision-makers are expanding their cloud strategy and investments. In fact, 69% of organizations have accelerated their cloud migration over the past 12 months, and 72% agree that their organization is defaulting to cloud-based services…
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month often takes place in June…
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes…
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?
The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…
We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing…
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a global survey of more than 500 B2B tech marketers, enthusiasm for ABM is…
As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and they are here to stay. Demand for digital events remain strong even in…