As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]
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In its 12th year, Foundry’s annual Customer Engagement Study was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products and services. This research also…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
