Marketing and Research Specialist at Foundry
Holly has been working in B2B tech marketing for over 5 years, specializing in writing content and analyzing market research. She covers topics such as the complex purchase process of IT decision-makers, and the priorities, challenges, and spending plans they have on technologies like security, cloud computing, and AI. Through her insights, Holly shares valuable perspectives for technology marketers seeking to shape their strategies and messaging to their customers.
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions, according to Foundry’s 2022 Role & Influence of the Technology Decision-Maker study. The latest 14th annual survey found that 93% of IT [...]
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…
