Olivia Kenney

Director of Marketing, Strategy & Innovation

Olivia comes from strong startup roots and brings that energy and grit to her work here at Foundry. She believes marketing is the perfect balance of logic and creativity for defining perspectives, thinking outside the box, and driving results. You’ll find content from her around intent data, strategic and tactical execution, and marketing the way buyers want to be marketed to. When she’s not at work, she’s probably doing a crossword, at the pub, or strolling around Halifax, NS.

Articles by Olivia Kenney


TOFU is for Pad Thai, not your marketing strategy

Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost never starts at “step one”, and it doesn’t follow steps two or three in order either.  This is due to a number of factors. Buying [...]

  • Demand generation
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