Director of Marketing, Strategy & Innovation
Olivia comes from strong startup roots and brings that energy and grit to her work here at Foundry. She believes marketing is the perfect balance of logic and creativity for defining perspectives, thinking outside the box, and driving results. You’ll find content from her around intent data, strategic and tactical execution, and marketing the way buyers want to be marketed to. When she’s not at work, she’s probably doing a crossword, at the pub, or strolling around Halifax, NS.
Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost never starts at “step one”, and it doesn’t follow steps two or three in order either. This is due to a number of factors. Buying [...]
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last few years, with several trends…
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…