Hondo Lewis

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Sr. Director of Sales, GPS, Americas

Articles by Hondo Lewis

Blog

Regional events, big impact: 4 ways to fuel partner marketing strategies with local events

When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that in mind, there is true impact to be made using one of the most effective and overlooked tools for generating [...]

  • Events
  • Partner marketing