4 content marketing tips B2B marketers should know for 2023
As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what…
Holly McWalter
Marketing and Research Specialist at Foundry
Holly has been working in B2B tech marketing for over 5 years, specializing in writing content and analyzing market research. She covers topics such as the complex purchase process of IT decision-makers, and the priorities, challenges, and spending plans they have on technologies like security, cloud computing, and AI. Through her insights, Holly shares valuable perspectives for technology marketers seeking to shape their strategies and messaging to their customers.
Articles by Holly McWalter
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October is Cybersecurity Awareness Month – Here’s what tech marketers need to know
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses and individuals on best practices for safeguarding their data. Now in its 21st year, the Cybersecurity and Infrastructure Security Agency (CISA) is continuing its “Secure [...]
Measured and deliberate IT buying decisions dominate APAC region
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions,…
EMEA buyers cautiously stockpile technology portfolios
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…