Marketing and Research Specialist at Foundry
Holly has been working in B2B tech marketing for over 5 years, specializing in writing content and analyzing market research. She covers topics such as the complex purchase process of IT decision-makers, and the priorities, challenges, and spending plans they have on technologies like security, cloud computing, and AI. Through her insights, Holly shares valuable perspectives for technology marketers seeking to shape their strategies and messaging to their customers.
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions are made, and marketers need to prepare to respond. Recent Foundry studies have shown that AI is rapidly becoming the [...]
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than their peers in other regions,…
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…
