In its third year, Foundry’s AI Priorities Study was conducted to gain an understanding of how organizations are leveraging AI and generative AI, specifically looking at their investment and implementation levels, use cases, measures of success and challenges. This global research of more than 538 IT decision-makers is a valuable resource for tech vendors to understand the decisions made around AI and generative AI. To assist technology marketers as they plan out their strategies for the upcoming year, we have outlined a handful of key findings below.
Key takeaways:
- AI is out of the research phase – 98% of ITDMs are piloting, implementing, or upgrading AI technologies.
- The number one business initiative driving AI investments is improving employee productivity – with strengthening data protection and privacy through AI and improving customer support following close behind.
- Nearly all ITDMs (97%) report challenges when implementing new AI initiatives, with IT infrastructure/systems integration (governance, maintenance, security) being the top challenge to AI deployment this year
- Tech buyers are seeing the business benefits – 70% of ITDMs agree that generative AI is allowing for employees to refocus on high value-adding tasks, which is up from 58% last year.
- During the purchase process, tech buyers rely on LLM-based tools like Generative AI assistants, search and discovery tools, and internal/custom AI tools. The tools relied upon also vary depending on which stage of the buying process ITDMs are in.
View the sample slides below for additional insight and download the full report to better understand and engage with IT decision-makers.
