Buying process
EMEA buyers cautiously stockpile technology portfolios
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s 2022 Role & Influence of…
Report: New Vendors Expected to Drive Nearly 50% of IT Purchases In 2022
According to new study from IDG, existing vendors may no longer have an edge as industry standards and customer demands change Boston, MA — January 13, 2022 — IDG, Communications Inc., the global leader in technology…
EMEA specific Customer Engagement research
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how…
Preferred Content Types for APAC Tech Buyers
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should…
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
Tech Decision-Makers Grow Reliance on Digital Content to Fill In-Person Event Void
2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers Boston, Mass. – April 19, 2021 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing…
Understand the APAC Tech Purchase Process
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech buying journey for APAC decision-makers?…
Pandemic Fuels Tech Advancements in EMEA
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey for EMEA decision-makers? Who is…
Understanding the Internet of Things Purchase Process [Infographic]
Gain insight into the IoT purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Role of the IT Decision-Maker Continues to Strengthen as Pandemic Increases the Need for Tech
Latest IDG research reveals who’s involved in each stage of the IT purchase process, key tech purchases being made, and top information sources relied upon by tech leaders Boston, Mass. – October 19, 2020 –…
2020 Role & Influence of the Technology Decision-Maker Study
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that is keeping businesses, schools, and…
Multi-Channel Content Approach Encouraged as Tech Buyer Role Increases Scope
2019 IDG Customer Engagement study reveals the content consumption behaviors of IT decision-makers, along with their tech vendor relationship preferences Boston, Mass. – Dec. 5, 2019 – IDG Communications, Inc. – the world’s leading tech…