By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Role & Influence of the Technology Decision-Maker Study 2022

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]

Security priorities for the EMEA region

This EMEA-specific Foundry Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in […]

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

Insight into the priorities of APAC security leaders

According to Foundry’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on […]

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]

Why blending in-house and outsourced sales development works

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]

Digital Business executive summary 2021 – APAC region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges […]

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

Data & analytics is driving the business forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Digital Business executive summary 2021 – EMEA region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]