Resources for savvy tech marketers

Content is the new advertising, and the best stories are told through the voice of the customer.

For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and purchasing plans are for the coming year. The survey is extensive, so I’ve broken my analysis into two posts. In the first part of this […]

Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are investing in.  Fortunately, CSO’s SVP/Publisher, Bob Bragdon, is here to share the insights you need. Straight from the Security Priorities Breakfast in Palo Alto, CA […]

This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines CIOs’ investment strategies and where IT leaders will be spending their money in 2019. Download the summary for […]

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive revenue.

A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out integrated global and local campaigns and engage with their company’s target customers. BVEx as an exemplar of modern content marketing […]

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their digital media budgets to programmatic in hopes of better return on investment, they are seeking

For several years, we have been producing a broad spectrum of executive events across the United States for and with our strategic partner CDW, a leading provider of integrated information technology solutions in the U.S. and Canada. The event series has rapidly generated high attendee satisfaction scores and reached attendee goals in the face of […]

InfoWorld’s Navigating IT Survey was conducted to gain a deeper understanding of the IT priorities and goals of the InfoWorld audience as well as how these priorities are impacting the structure of IT organizations. Key Findings: The InfoWorld audience is involved at multiple stages of the purchase process for IT products and solutions. These IT […]