By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Technology Content Marketing 2019: Benchmarks, Budgets And Trends

Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago.  Download the report to learn:    The top 3 most effective content types and formats used by tech marketers  Where tech marketers focusing […]

Explore How the Tech Purchase Process Varies by Product Category

The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer, they’re self-educating and downloading content. But how much of this content do they actually find of value? IDG’s Role & […]

World Class Security Strategies Brought to Life at CSO50 Conference + Awards

In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 CS050 award winners represent an elite group of thought leaders in the security field. While the business risk landscape continues to change at breakneck speed, these organizations are minimizing threats through innovative tactics […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations. Based on key IDG research studies, the State of the CIO research and Customer Engagement survey, this white paper will provide an […]

14 Marketing Quotes We Love

For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we plug away on our 2019 projects during the doldrums of winter, we all could use a little inspiration to stay […]

CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

Competitive differentiation with a software guarantee – and Legos

CIOs Embrace Strategist Charter as Digital Business Matures

IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from the 2019 research, as well as insight from current CIOs, to explore the strategic role of the CIO along with their priorities […]

Role of the CIO – Making Strides Towards Strategic Growth

For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for the upcoming year. This year’s survey elevated some interesting trends, including the CIO’s involvement […]

Digital Transformation Raises the Bar and the Rewards

The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value to tech decision-makers in the last 12 months,  revealing that tech marketers have some work to do when it comes to content […]

A Look Back into Some of Our Favorite 2018 IDG Research Stats

Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than 5,000 technology and security decision-makers shared how their organizations are embracing technology by participating in our new, first-year studies such […]

CIOs Advance their Strategic Role

With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives into the key findings from CIO’s 2019 State of the CIO research to help explain the new roles and initiatives that IT executives are leading. […]

2019 State of the CIO

CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for 2019. The data this year found that the CIO is continuing on 2018’s momentum and adding with new responsibilities […]