Resources for savvy tech marketers

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture, and where companies are noticing some gaps in their security strategy. This year’s research found that organizations are taking security seriously, as 69% of organizations […]

IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently focused on and will be prioritizing in the coming year. The research also looks at the challenges that take IT and security executives away from their strategic responsibilities, as well as the factors […]

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region to understand new technology solutions, share best practices and collaborate, and make better decisions as they organize their businesses around […]

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]

This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines the business and global factors that have shifted IT budget plans in the past, and ones that are expected to shift budgets in the future. […]

The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among IT leaders. The 2019 research reveals that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that […]

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process. […]

Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight experts – will guide you through creating an effective content marketing strategy. The series will also help you scale your reach and effectively use data and targeting insights to assist your organization in honing […]

“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing setbacks during races, and from injuries, competing in wilderness races all over the world. But the lesson was universal. So much so, in fact, that […]