By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

A Guide to the CIO’s Tech Priorities & Spending Plans

This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how […]

CMO Perspectives: Loren Jarrett, CMO, Progress

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]

10 Digital Transformation Influencers to Follow Today

Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across […]

CMO Perspectives: Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]

A Practitioner’s Guide to Conducting Global B2B Market Research

As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating […]

Business Value Exchange Models Future of Content Marketing

A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues […]

3 Steps for Combating Low Viewability with Programmatic Buying

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As […]

CDW/IDG Enterprise Partnership Proves Fruitful

For several years, we have been producing a broad spectrum of executive events across the United States for and with our strategic […]

Navigating IT: Objectives and Obstacles

InfoWorld’s Navigating IT Survey was conducted to gain a deeper understanding of the IT priorities and goals of the InfoWorld audience as […]