By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within the datasphere. In today’s data-driven world, quality insights have the power to transform an organization’s marketing initiatives to drive results […]

5 Tips to Elevate Your Event Marketing Strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your target audience, showcase a product, and build brand awareness. It’s a critical component of a holistic marketing strategy – in […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

2019 Security Priorities Executive Summary

The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture, and where companies are noticing some gaps in their security strategy. This year’s research found that organizations are taking security seriously, as 69% of organizations […]

2019 Security Priorities Study

IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently focused on and will be prioritizing in the coming year. The research also looks at the challenges that take IT and security executives away from their strategic responsibilities, as well as the factors […]

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

New CIO Platform Launched to Serve Growing Middle East Market

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region to understand new technology solutions, share best practices and collaborate, and make better decisions as they organize their businesses around […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]

CIO Tech Poll: Economic Outlook 2019 Executive Summary

This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines the business and global factors that have shifted IT budget plans in the past, and ones that are expected to shift budgets in the future. […]

CIO Tech Poll: Economic Outlook 2019

The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among IT leaders. The 2019 research reveals that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process. […]