By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Foundry Customer Journey Research

For more than 10 years, Foundry (formerly IDG Communications) has been exploring the B2B technology purchase process to help marketers better understand […]

CIOs Strive for Strategic Growth

Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital […]

Surprise! IT Execs Jump into the Social Media Pool

If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG […]

Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used […]

How to Ensure Data and Brand Safety

2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is […]

CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies

At the leading ‘edge’ of a hot new industry category

Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace

According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one […]

Technology Content Marketing 2019: Benchmarks, Budgets And Trends

Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their […]

Explore How the Tech Purchase Process Varies by Product Category

The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame […]

World Class Security Strategies Brought to Life at CSO50 Conference + Awards

In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with […]

14 Marketing Quotes We Love

For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, […]