By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and […]

New CIO Platform Launched to Serve Growing Middle East Market

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some […]

CIO Tech Poll: Economic Outlook 2019 Executive Summary

This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending […]

CIO Tech Poll: Economic Outlook 2019

The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to […]

MarketingFit Content Marketing Webcast Series

Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight […]

The Benefits of an Inspirational Keynote Speaker

“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, […]

2019 Digital Business Executive Summary

Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital […]

2019 Digital Business Research

The second annual IDG Digital Business study was conducted to gain a better understanding of where organizations are in their digital-first approach. […]

Digital Transformation for the Win: Insights on the Resources Needed to Make the Play

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an […]

The Drive to Transform Powers a More Inclusive Buying Dynamic

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a […]