By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

A Practitioner’s Guide to Conducting Global B2B Market Research

As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating […]

Business Value Exchange Models Future of Content Marketing

A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues […]

3 Steps for Combating Low Viewability with Programmatic Buying

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As […]

CDW/IDG Enterprise Partnership Proves Fruitful

For several years, we have been producing a broad spectrum of executive events across the United States for and with our strategic […]

Navigating IT: Objectives and Obstacles

InfoWorld’s Navigating IT Survey was conducted to gain a deeper understanding of the IT priorities and goals of the InfoWorld audience as […]