Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities
On the road: Rachael Ferranti, Foundry
Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares
State of the CIO in APAC
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2024 State of the CIO study, 90% view themselves as a changemaker, increasingly leading business and
State of the CIO in North America
According to the global 2024 State of the CIO study, 89% of organizations in North America expect their overall IT budget to either increase or stay the same this year.
Technology Content Marketing: Benchmarks, Budgets, and Trends
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing
Understanding the security purchase process [Infographic]
Gain insight into the security purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
On the road: Matt Berry, Conversion Marketing
Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifying and clarifying company stories for effective communication. Drawing on his experience in Journalism, PR,
On the road: Dan Kessler, Dell Technologies
In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing,
5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
CIO perspectives: challenges, trends, and the future of tech
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.
On the road: Hondo L. Lewis, Foundry
This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that ‘Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr.
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
The CIO role: An enduring guidepost for digital innovation
Key takeaways from the 2024 State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
State of the CIO Study 2024
Foundry’s 23rd annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024.
On the road: Melissa Nacerino, Zscaler
Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover
CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
Customer Engagement Study
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
On the road: John Gallant, Foundry
In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in
Foundry’s Observations for the Year Ahead – 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion