The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
Join Rick Currier for another dynamic episode as he converses with Dean Wootton, a partner marketing professional at Pure Storage. Discover Dean’s journey from sales and distribution to his current
This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember
Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents,
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
In this episode, Rick is joined by Richard O’Connor, CEO of B2B Marketing-Propolis. Listen in as they discuss the impact of B2B marketing communities. From tea culture to career paths,
Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing
Sometimes you just want to see how products work. That’s the idea behind DEMO, in which technology vendors provide a “show and tell” experience of their new features or platforms, software, and hardware. Hosted by…
In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ’ing
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities