Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based on IDG’s 2019 B2C Audience Profile research, this infographic explores which tech products they’ll be spending money on in the coming year as well as the tools B2C buyers rely on to stay informed, including editorial, professional and/or personal information.

 

 

To request a meeting with an IDG sales executive to walk through the full study, please complete the form at the top right.