By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Are you engaging with IT decision-makers on social media?

Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. […]

Explore data-driven plans in EMEA

Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a […]

Future of Work Executive Summary 2022

All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of […]

Future of Work Study 2022

In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the […]

Real People Means All People

Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of […]

The world has changed. Have your partner marketing strategies kept up?

Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid […]

APAC CIOs take action to modernize and improve IT operations

CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong […]