Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner…
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition.…
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download…
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study…
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards…
IDG & Dell Technologies will host the first CIO Think Tank program of 2020 in New York Boston, Mass. – February 24, 2020 – IDG Communications, Inc. – the world’s leading tech media, data, and…
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at the crossroads of innovation, with…
Acquisition enhances actionable intent data on B2B tech buyers Boston, Mass – December 14, 2021 – IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and…
Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work from home employees. Another 73%…
According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing change with the replacement of older technologies for new. This increases to 65%…
An intro to account-based marketing Account-Based Marketing (ABM) is one of the most widely mentioned terms in the world of B2B marketing. Although you might be familiar with the term ABM, you might not know…
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to their organisation. Marketing automation platforms…
Target high-value accounts with tailored messaging. Learn how ABM boosts engagement, conversions, & campaign ROI with Foundry’s expert guide.
Account-based marketing is the most powerful tool B2B marketers have. Find out how to launch an effective ABM strategy to drive higher quality leads. Account-based marketing is not a new concept. It’s been proven that…
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’ and customers’ experience, which is…
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we…
Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve conversion rates, and reach peak performance, without changing their in-house infrastructure. Research indicates that marketers continually strive to…
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie…
Research finds co-branding, joint promotions, and resource sharing help businesses reach a wider audience, enhance customer value, and maximize resources. Boston, July 24, 2024 — Foundry, the media, data, and martech division of IDG released…
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of…
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team…
Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech Boston, Mass – September 14, 2021 – IDG Communications, Inc.—the global expert in technology media, data, and…
Dynamic content isn’t another marketing fad. It’s one of the best ways to achieve website personalization at scale and drive custom visitor experiences. Take a minute to think about your current marketing strategy. If you’re…
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what…
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs, it’s a lot… especially for…
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion,…
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a…
