Research topic
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s…
Getting the Inside Perspective: 2020 State of the CIO Webcast
In its 19th year, the 2020 State of the CIO research highlights the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. This webcast, hosted by…
2020 State of the CIO Executive Summary
CIOs have been taking on responsibilities outside of IT for many years now – whether that be defining core business strategy or cultivating customer and board room relationships. The one thing that’s changing based on…
2020 State of the CIO
CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results highlight the growing recognition of…
Security Priorities Blog Series – Part Three: Keeping a Strategic Focus is Difficult
When a security team can focus more of their time addressing strategic issues, as opposed to tactical ones, we know that a host of benefits can flow from that. Less downtime, fewer breaches, and fewer…
Security Priorities Blog Series – Part Two: Where Security Falls Down
While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. What are those areas in…
2019 Customer Engagement White Paper
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any barriers with content that educates…
Security Priorities Blog Series – Part One: Top Priorities for Next 12 Months
There’s an old saying, “you can’t fix something until you admit it’s broken.” I’m often drawn back to that when I look at how businesses are addressing security and the guard rails that are put…
2019 Customer Engagement Study
In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume of content consumed throughout the technology purchase process. The research looks at how…
Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed a great chance to do…
2019 Role of the Developer Executive Summary
Examining the Many Roles & Responsibilities Within Software Development IDG’s 2019 Role of the Developer survey set out to better understand how developers are spending their time and what they’d like to focus more on,…
2019 Role of the Developer Survey
The 2019 IDG Role of the Developer Study explores the roles that are fueling software development today. The roles involved in driving business forward through software development go beyond the traditional developer title – we…