IT decision-maker

CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results highlight the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. Two-thirds (67%) of CIOs say […]

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities to ensure their organization’s digital-first focus comes to fruition. Since 93% of organizations have plans to pursue digital transformation, it […]

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This […]

The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of technology purchases that are being made, how IT decision-makers are educating themselves throughout the tech purchase process, and their expectations […]

The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value to tech decision-makers in the last 12 months,  revealing that tech marketers have some work to do when it comes to content […]