Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
ABM campaign crash course: how to launch successful account-based display ads
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs of account-based display advertising. At…
CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a…
Generative AI will transform the way we engage with content… just don’t ask it to write the news
No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI won’t replace human creators. Generative…
Did intent data predict the winners of the Oscars?
“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a company obsessed with data, we…
On International Women’s Day, Foundry joins CPB London, Assembly Global, OPEN Media, KWT, and Good Stuff to change the narrative
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too regularly, we use different language…
Expert vs. AI: Top 7 Partner Marketing Predictions
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, Foundry’s VP of US Sales…
CIO: Reimagining the world’s most trusted B2B tech editorial brand
This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a multi-year process that started with…
Foundry 1-Year Anniversary
February 17th, 2023 marks one year since we made a bold move to rebrand our nearly 60-year old company, IDG Communications, to Foundry. In serving the technology community for over five decades, we knew that…
ABM pros in Europe have big problems with US intent data. Here’s why.
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long, and speed of travel is…
Top 30 account-based marketing and intent data statistics to know
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
Account-based marketing (ABM) for beginners
An intro to account-based marketing Account-Based Marketing (ABM) is one of the most widely mentioned terms in the world of B2B marketing. Although you might be familiar with the term ABM, you might not know…
How to sell your executive team on ABM
Marketers know the struggle of trying to do it all on a shoestring budget, especially post-pandemic. If you’re a marketer keen on ABM for your company, here are some tips for how to convince your…