Angela Hawker

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ABM & intent benchmarking study: success inspires a year of accelerated investment in Europe

European B2B technology companies continue to invest heavily in ABM for a good reason: they know that account-based strategies work. This is the main conclusion of Foundry’s latest ABM and Intent Benchmarking Study. This year’s annual survey – the second in succession – finds that confidence in ABM strategies continues to ride high in Europe. In [...]