Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
State of the CIO Study 2023
This year, organizations are prioritizing cost management and performance optimization as the economy continues to be in an unprecedented state. But CIOs are remaining optimistic and focusing on operations even while their leadership role expands in preparation for the next wave of digital innovation. Foundry’s annual State of the CIO research highlights this shift in [...]
6 effective lead nurturing strategies for 2022
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your arsenal to convert prospects into buyers. It ensures that leads have repeated positive experiences with your brand via active listening [...]
5 key elements for a successful business development team: Is your organization set up for success?
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can implement to help you generate net new business and expand within your existing customer base. How do Sales Development Representatives [...]
Why blending in-house and outsourced sales development works
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations. Why has sales development become more complex? Because the competition is growing at breakneck speed, buyers have more options than ever before. With every technology organization [...]
What is sales enablement?
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key to success. Your sales team is no different. To close deals and effectively sell to potential buyers, they need resources on hand to do the [...]
The complete guide to lead qualification
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see businesses of all types and sizes think you need to get as many leads as possible, and then hand them over to your sales team [...]
12 best practices for managing BDR teams in the technology sector
Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get diverted into doing other tasks, systems may be old and it can be challenging to scale the business in a timely fashion. All these challenges [...]
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look at understanding the challenges organizations face when hiring and retaining talented staff and provides useful recommendations to improve sales conversion. Keeping up with changes in [...]
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that Foundry says will pass $5 trillion in value this year. You have recruited partners for a channel program, put together solid sales and marketing teams [...]